For Immediate Release
TIME WARNER NAMES LAUREN FIX
AS NATIONAL AUTOMOTIVE CORRESPONDENT
The Car Coach Fills New Role for the Cable Giant
Buffalo, NY (Feb. 28, 2011)—Automotive Expert Lauren Fix, aka The Car Coach, has been named Time Warner’s new national automotive correspondent. Lauren, who has been regularly providing tips on Time Warner’s YNN (Your News Now) in the Buffalo, NY market, can now be seen nationwide on several YNN stations, Video on Demand channels and through YNN online.
While Lauren has been providing automotive advice locally on YNN for some time, the expansion of her segments to a national market is a new arrangement for Time Warner. Lauren’s segments will air twice a week and cover the gamut of car care, maintenance, the latest technologies, manufacturers’ newest offerings, the automotive lifestyle and so much more.
“I am very excited that the advice I provide can now be seen by motorists nationwide on a regular basis,” said Lauren. “I have been doing this a long time and it feels good to know that I will be able to help even more people with their cars and trucks.”
Don’t know when Lauren will air or want to see a segment that already played? Then check out Time Warner’s free video on demand straight from your cable box. Don’t get Time Warner? No problem, just click here: http://www.youtube.com/user/laurenfix
About Lauren Fix
Lauren Fix, “the Car Coach®,” is a nationally recognized TV Automotive Expert and an authority on consumer issues such as: new and used cars and trucks, automotive car care, driving skills, and repair and safety issues. Lauren has been a strong part of the automotive industry all her life and is a trophy winning racecar driver!
From sales to marketing to design Lauren is a real DIYer (do-it-yourselfer) and offers consumers education from personal experiences. In fact, Lauren Fix hosted Talk 2 DIY Automotive; a show on the Do-It-Yourself Network (DIY), providing in-depth demonstrations and tips for auto repair.
Lauren is an automotive columnist for The Buffalo News and she appears regularly as a guest expert on shows such as Oprah, TODAY, The View, CNN, CBS, CNBC and FOX News, to name a few. Lauren can be seen from coast-to-coast on local morning and mid-day programs as well. She has written articles and has been quoted in several publications including USA Today, Good Housekeeping, Redbook, Woman’s World, Esquire, First for Women, InTouch and Self.
In addition, Lauren is the author of three automotive books, Driving Ambitions: A Complete Guide to Amateur Auto Racing, The Performance Tire, and “Lauren Fix’s Guide to Loving Your Car” with St. Martin Press.
Ms. Fix is owner of Automotive Aspects Inc., a consulting firm that provides media consulting and broadcast messaging strategy services. Consequently, she makes a highly credible automotive expert, proving to be been a leader in positive consumer awareness to consumers in the automotive world.