For Immediate Release
‘THE CAR COACH’® LAUREN FIX WINS TWO PRESTIGIOUS AWARDS INCLUDING SEMA BUSINESS NETWORK’S ‘WOMAN OF THE YEAR’
The Renowned Automotive Analyst, Car Care Expert and Author Receives
Accolades for Industry Contributions and PR Efforts
Buffalo, NY (Nov. 2, 2012)—Lauren Fix, the admired automotive analyst who is relied upon by news sources and the public alike, is honored to announce that she is the recipient of the “Woman of the Year “ Award from the Specialty Equipment Market Association (SEMA) Businesswomen’s Network and The Car Care Council’s “Automotive Communications Award” for public relations efforts.
The SEMA Businesswomen’s Network Woman of the Year Award has been established to honor a female SEMA member for her outstanding achievements and contributions in the automotive aftermarket.
The Car Care Council Women’s Board applauds those companies and individuals who provide automotive information to consumers and the trade professionals who interact with them on a daily basis. Whether it be through outstanding advertising, marketing, merchandising and/or effective PR, these two organizations would like to recognize their efforts through the Automotive Communications Awards competition.
Lauren represented the Car Care Council, a non-profit organization that educates and empowers drivers, during her Weather Channel segments regarding being prepared for driving in various weather conditions.
“I can’t even express how honored I am,” said Lauren Fix. “Receiving these two awards is humbling to say the least.”
About Lauren Fix
Lauren Fix, “the Car Coach®,” is a nationally recognized TV Automotive Expert and an authority on consumer issues such as: new and used cars and trucks, automotive car care, driving skills, and repair and safety issues. Lauren has been a strong part of the automotive industry all her life and is a trophy winning racecar driver!
From sales to marketing to design Lauren is a real DIYer (do-it-yourselfer) and offers consumers education from personal experiences. In fact, Lauren Fix was the host and automotive expert forTalk 2 DIY Automotive; a show on the Do-It-Yourself Network (DIY), providing in-depth demonstrations and tips for auto repair.
Lauren is an automotive columnist for The Buffalo News and AOL Autos, and is the National Automotive Correspondent for Time Warner Cable and The Weather Channel. She also appears regularly as a guest expert on shows such as TODAY, The View, CNN, CBS, CNBC and FOX News, to name a few. Lauren can be seen from coast-to-coast on local morning and mid-day programs as well. She has written articles and has been quoted in several publications including USA Today, Good Housekeeping, Redbook, Woman’s World, Esquire, First for Women, InTouch and Self.
In addition, Lauren is the award-winning author of three automotive books, Driving Ambitions: A Complete Guide to Amateur Auto Racing, The Performance Tire, and “Lauren Fix’s Guide to Loving Your Car” with St. Martin Press.
Ms. Fix is owner of Automotive Aspects Inc., a consulting firm that provides media consulting and broadcast messaging strategy services. Consequently, she makes a highly credible automotive expert, proving to be been a leader in positive consumer awareness to consumers in the automotive world. One example of Lauren’s consulting work resulted in a Silver Anvil Award winning campaign for USAA and their Auto Circle Webinar, which was created to answer consumers’ car questions.
# # #