What is Automotive Aspects Inc.?


Automotive Aspects Inc. is a Woman-Owned consulting firm working with public, private, corporate, government and non-profit organizations with a wide range of automotive and business services, including media consulting, broadcast messaging strategy, public relations and automotive insight and analysis. We offer goal-oriented results and expertise in automotive, utilizing social media platforms and navigating opportunities. Established in 1986, Automotive Aspects Inc. is a Federal SAM registered Woman Owned Small Business located in New York State.

Experience, effectiveness and efficiency in producing deliverables are the cornerstones for the success of Automotive Aspects Inc.

Automotive Aspects’ Capabilities & Expertise



Markets for Automotive Aspects Inc. range from various entertainment industries (including print, news media, television, radio and online media)  to numerous industries within the automotive and the automotive aftermarket industries. Automotive Aspects has experience on the national and international level, including frequent collaboration nationwide and abroad.



Lauren Fix is the epitome of entrepreneurship; she has multiple successful corporations in the manufacturing, automotive and media consulting industries. Her success over the years is filled with anecdotes of how to take a great idea, infuse it with proper field and marketing research, and launch it successfully into the world. In the process, she helps others do the same.

Herself a compelling example of a strong woman excelling in a male-dominated industry, Lauren is dedicated to encouraging and educating others by fostering independence, compassion and business integrity. Typically she works in partnership with both individuals and corporations to reach new heights in marketing, manufacturing, social media, product development and analysis of the automotive industry. Whether she’s perfecting a line of automotive products, reporting live from one of the world’s top auto shows, test driving the latest automobile, delivering a keynote speech at a national convention, or debating an industry crisis in front of multiple cameras, Lauren Fix is never finished reinventing the wheel. She serves as an excellent example of how one woman can use a niche market to transform an industry.

Lauren Fix is courageously authentic, multi-talented, hardworking, committed, ethical, self-motivated, creative, driven and always focused on the big picture and delivering 110% plus effort in quality consulting and results.


Read Lauren Fix’s Bio



“The Car Coach”® Lauren Fix Wins Two 2016 Automotive Communication Awards

Lauren Fix, President

  • America’s top woman in car care,
  • education and auto industry news.

T 646-475-4357
F 716-636-1128

Visit Lauren’s contact page for a complete listing of her agents.