For Immediate Release
THE CAR COACH”® LAUREN FIX WINS
‘AUTOMOTIVE COMMUNICATIONS AWARD’
The Renowned Automotive Analyst, Car Care Expert and Author Receives Accolade for PR Efforts and Consumer Television Appearances
Buffalo, NY (Nov. 17, 2011)—Lauren Fix, the admired automotive advice provider who is relied upon by so many news sources and the public alike, is honored to announce that she is the recipient of an Automotive Communications Award from The Car Care Council Women’s Board and the Automotive Communication Council.
The specific award categories are business to consumer public relations efforts and business to consumer television segments.
The Car Care Council Women’s Board and the Automotive Communication Council applaud those companies and agencies that provide automotive information to consumers and the trade professionals who interact with them on a daily basis. Whether it be through outstanding advertising, marketing, merchandising and/or effective PR, these two organizations would like to recognize their efforts through the Automotive Communications Awards competition.
“This is such an honor,” said Lauren Fix. “I am beyond thrilled and proud to be a recipient of an Automotive Communications Award. It’s nice to be awarded for something you’re so passionate about.”
About the Automotive Communication Council (ACC)
The Automotive Communication Council (ACC) is a national, non-profit organization comprised of marketing professionals engaged in public relations, advertising, branding and other communication practices for automotive aftermarket companies. ACC provides a networking forum for the exchange of ideas, information and resources about issues, challenges and trends impacting companies and organizations throughout the aftermarket industry.
Founded in 1941, ACC is the oldest continuously operating council in the aftermarket. It is operated by a volunteer board of governors and is managed by the Automotive Aftermarket Industry Association (AAIA) in Bethesda, MD. Membership is open to individuals who are employed or have an interest in the automotive aftermarket. Conferences are held once a year in the spring.
About Lauren Fix
Lauren Fix, “the Car Coach®,” is a nationally recognized TV Automotive Expert and an authority on consumer issues such as: new and used cars and trucks, automotive car care, driving skills, and repair and safety issues. Lauren has been a strong part of the automotive industry all her life and is a trophy winning racecar driver!
From sales to marketing to design Lauren is a real DIYer (do-it-yourselfer) and offers consumers education from personal experiences. In fact, Lauren Fix was the host and automotive expert for Talk 2 DIY Automotive; a show on the Do-It-Yourself Network (DIY), providing in-depth demonstrations and tips for auto repair.
Lauren is an automotive columnist for The Buffalo News and the National Automotive Correspondent for Time Warner Cable and The Weather Channel. She also appears regularly as a guest expert on shows such as TODAY, The View, CNN, CBS, CNBC and FOX News, to name a few. Lauren can be seen from coast-to-coast on local morning and mid-day programs as well. She has written articles and has been quoted in several publications including USA Today, Good Housekeeping, Redbook, Woman’s World, Esquire, First for Women, InTouch and Self.
In addition, Lauren is the award-winning author of three automotive books, Driving Ambitions: A Complete Guide to Amateur Auto Racing, The Performance Tire, and “Lauren Fix’s Guide to Loving Your Car” with St. Martin Press.
Ms. Fix is owner of Automotive Aspects Inc., a consulting firm that provides media consulting and broadcast messaging strategy services. Consequently, she makes a highly credible automotive expert, proving to be been a leader in positive consumer awareness to consumers in the automotive world. One example of Lauren’s consulting work resulted in a Silver Anvil Award winning campaign for USAA and their Auto Circle Webinar, which was created to answer consumers’ car questions.
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