April is National Car Car Month
Time to Focus on Your Vehicle Investment
Bethesda, MD – March 30, 2008 – April is National Car Care Month, the time of year to focus on taking better care of your second largest investment. Most motorists would like to add years of reliable life to their vehicle and, during these uncertain economic times, they are looking for the best value when it comes to auto repair, according to the Car Care Council.
“The economy is on everyone’s mind these days and National Car Care month is the perfect time to remind car owners that putting off vehicle maintenance now can lead to more extensive repairs down the road,” said Rich White, executive director, Car Care Council.
R.L. Polk & Co. recently reported that the media age of passenger cars in operation has increased to a record high of 9.4 years in 2008. “This trend, coupled with the current economic environment, has led motorists to seek affordable vehicle maintenance to keep their vehicles in safe working order,” said White. “Because value is on the minds of most Americans, many are turning to their local repair shop for maintenance and service.”
According to a study by the Automotive Aftermarket Industry Association, vehicle repairs cost an average 34 percent more at new car dealerships than at independent repair shops, resulting in $11.7 billion in excess costs annually to consumers.
“Neighborhood repair shops are the backbone of the automotive repair industry, offering value and convenience,” continued White. “Because a vehicle is the second largest investment for most car owners, they want it serviced by someone they trust It makes sense to take the time to select an auto repair facility that will provide a good value and take the best care of their vehicle investment.”
The Car Care Council’s Web site features a “Find a Shop” locator to help motorists find a repair shops their area. The direct link to the locator is http://www.carcare.org/carcare_location.
The Car Care Council is the source of information for the “Be Car Care Aware” consumer education campaign promoting the benefits of regular vehicle care, maintenance and repair to consumers. For a copy of the council’s Car CareGuide or for more information, visit www.carcare.org.