Frequently Asked Questions
Who is The Car Coach®?
Lauren Fix, the Car Coach®, is a nationally recognized automotive expert, author, spokesperson, media guest, keynote speaker, television car host, race car driver and ASE certified technician. A trusted car expert, Lauren is a top woman in the automotive world and provides an insider’s perspective on a wide range of automotive topics and safety issues. She’s a fierce consumer advocate and a Jill-of-all trades in the automotive and entertainment industries.
Lauren Fix has motor oil in her veins. Born and raised in Detroit, Lauren is from a family of auto professionals and began working on cars at the age of 10. It wasn’t long before she was totally immersed in the car culture, restoring and driving her own beloved rides. Today, Lauren’s passion is to educate drivers across America. She is a member of SAE (Society Of Automotive Engineers), a certified ASE (Automotive Service Excellence) technician and an active member of numerous automotive associations.
Who is her audience?
Lauren’s contributions to TV, print, and social media bridge the growing gap between technological trends, long-standing biases, and the average driver. Lauren is best described as an enthusiastic promoter of industry growth and a fierce advocate for all consumers, both men and women.
Recently, Lauren has expanded her audience through keynote speeches, national TV appearances, media tours, and through her consulting firm, Automotive Aspects, Inc. As a result, Lauren Fix is one of the most trusted names in the automotive and aftermarket industries. Audiences routinely give Lauren high praise for her down-to-earth style, approachability and humor.
What are her awards and recognitions?
Below are a handful of Lauren’s most notable awards and recognitions:
- Car Care Council: 2015 Automotive Communications Award for Best YouTube Channel
- Women’s Industry Network (WIN): 2015 Woman of Influence
- Car Care Council: 2014 Automotive Communications Award for Social Media Efforts
- Car Care Council: 2014 Automotive Communications Award for Video News Release
- SEMA Businesswomen’s Network: 2013 Athena Award
- Car Care Council: 2013 Automotive Communications Award for PR Efforts
- SEMA Businesswomen’s Network: 2012 Woman of the Year
- Car Care Council: 2012 Automotive Communications Award for PR Efforts
- Girl Scouts of America: 2010 Woman of Distinction – Entrepreneur winner
- Car Care Council: 2008 Aftermarket Woman of the Year
- 2009 Inductee into the National Women and Transportation Hall of Fame
What is her broadcast experience?
Lauren is a regular guest on several national and syndicated news networks and can be seen from coast-to-coast on local morning and mid-day programs as well. Lauren is the National Automotive Correspondent for Newsmax TV, a conservative news net carried in 23 countries and in over 110 million U.S. cable/satellite homes. She is also The Weather Channel and Inside Edition’s auto expert. Lauren was the National Automotive Correspondent for Time Warner Cable and the host of their Car Coach segments airing twice a week.
Lauren’s broadcast experience includes Oprah, Live! With Regis and Kelly, The View, TODAY, 20/20, The Early Show, CNN, FOX News, FOX Business, MSNBC, Headline News, The Weather Channel, TBS Makeover and a Movie, Inside Edition, ESPN, TBS, Discovery, Speed, and NPR. Lauren previously hosted four seasons of Talk 2 DIY Automotive on the Do-It-Yourself Network (DIY) and Female Driven on Lifetime TV.
What has she written?
Lauren is the author of three books: Lauren’s Guide To Loving Your Car with St. Martins Press, Driving Ambitions: A Complete Guide to Amateur Auto Racing, and The Performance Tire and Wheel Handbook.
Lauren’s articles and advice have appeared in USA Today, Good Housekeeping, Redbook, Woman’s World, Esquire, First for Women, InTouch and Self. She is a contributing editor to many automotive and lifestyle outlets, online and in print.
Does Lauren do speaking engagements?
Yes! Lauren frequently addresses audiences of all sizes and interests with customized keynotes, presentations and workshops. Visit our Lauren Speaks page for details and contact information.
Can I hire Lauren?
You sure can. A frequent comment about Lauren’s work is: “Wow! I had no idea that you did_____.”
Lauren is in high-demand as a television host, media guest, keynote speaker, columnist and spokesperson. Whether you’d love to book Lauren for your upcoming car show, media tour, automotive panel, or test drive, we’d love to hear from you. Looking for the perfect host for your TV show or a spokesperson for your automotive product? Lauren does that too.
Now you know. Visit Lauren’s contact page for a complete listing of her agents.
Watch Lauren’s Demo Reel